{"product_id":"samsung-s85h-77-oled-4k-vision-ai-smart-tv-2026-qe77s85haexxu","title":"Samsung S85H 77'' OLED 4K Vision AI Smart TV (2026) | QE77S85HAEXXU","description":"\u003ch6 data-start=\"262\" data-end=\"285\"\u003eProduct Information\u003c\/h6\u003e\n\u003cp data-start=\"287\" data-end=\"709\"\u003eAt Callaghan Electricals, we know that a large-format television should deliver cinema-scale immersion, cutting-edge picture quality, and seamless smart features for the ultimate home entertainment experience. The 77\" \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSamsung Electronics\u003c\/span\u003e\u003c\/span\u003e OLED TV is designed to transform your living space with an expansive screen, perfect blacks, and intelligent AI-powered performance for movies, gaming, and streaming.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"1087\"\u003eWith advanced self-emissive OLED technology, each pixel is individually controlled to produce pure blacks, incredible contrast, and lifelike colour accuracy across the massive 77-inch display. This creates a truly cinematic viewing experience where detail remains sharp and immersive even at larger screen sizes, making it ideal for home theatre setups and open living spaces.\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1426\"\u003ePowered by the NQ4 AI Gen2 Processor, the TV intelligently enhances every scene in real time using 4K AI Upscaling, improving clarity, motion, and depth across all content. Combined with OLED HDR and advanced colour processing, the 77\" screen delivers vibrant highlights, refined shadows, and consistent picture quality from every angle.\u003c\/p\u003e\n\u003cp data-start=\"1428\" data-end=\"1745\"\u003eFor gaming and fast-paced content, the 120Hz Motion Xcelerator, FreeSync Premium, and G-Sync compatibility ensure ultra-smooth, responsive performance with reduced tearing and lag. Dolby Atmos and AI Sound Pro complete the experience with immersive, room-filling audio that adapts dynamically to what you’re watching.\u003c\/p\u003e\n\u003cp data-start=\"1428\" data-end=\"1745\"\u003e \u003c\/p\u003e\n\u003ch6 data-start=\"1747\" data-end=\"1772\"\u003eFeatures and Benefits\u003c\/h6\u003e\n\u003cul data-start=\"1774\" data-end=\"3106\"\u003e\n\u003cli data-start=\"1774\" data-end=\"1875\"\u003e\n\u003cstrong data-start=\"1776\" data-end=\"1806\"\u003e77\" OLED cinematic display\u003c\/strong\u003e – Large-screen immersion with perfect blacks and infinite contrast\u003c\/li\u003e\n\u003cli data-start=\"1876\" data-end=\"1982\"\u003e\n\u003cstrong data-start=\"1878\" data-end=\"1911\"\u003eOLED self-emissive technology\u003c\/strong\u003e – Individual pixel control for ultra-accurate colour and deep detail\u003c\/li\u003e\n\u003cli data-start=\"1983\" data-end=\"2062\"\u003e\n\u003cstrong data-start=\"1985\" data-end=\"2010\"\u003eNQ4 AI Gen2 Processor\u003c\/strong\u003e – Real-time AI optimisation for picture and sound\u003c\/li\u003e\n\u003cli data-start=\"2063\" data-end=\"2128\"\u003e\n\u003cstrong data-start=\"2065\" data-end=\"2084\"\u003e4K AI Upscaling\u003c\/strong\u003e – Enhances all content to near-4K clarity\u003c\/li\u003e\n\u003cli data-start=\"2129\" data-end=\"2204\"\u003e\n\u003cstrong data-start=\"2131\" data-end=\"2143\"\u003eOLED HDR\u003c\/strong\u003e – Improved brightness, contrast, and detail in every scene\u003c\/li\u003e\n\u003cli data-start=\"2205\" data-end=\"2287\"\u003e\n\u003cstrong data-start=\"2207\" data-end=\"2229\"\u003eColour Booster Pro\u003c\/strong\u003e – Enhanced colour depth and scene-by-scene optimisation\u003c\/li\u003e\n\u003cli data-start=\"2288\" data-end=\"2357\"\u003e\n\u003cstrong data-start=\"2290\" data-end=\"2317\"\u003e120Hz Motion Xcelerator\u003c\/strong\u003e – Smooth motion for sports and gaming\u003c\/li\u003e\n\u003cli data-start=\"2358\" data-end=\"2435\"\u003e\n\u003cstrong data-start=\"2360\" data-end=\"2384\"\u003eAMD FreeSync Premium\u003c\/strong\u003e – Reduced screen tearing and stutter in gameplay\u003c\/li\u003e\n\u003cli data-start=\"2436\" data-end=\"2524\"\u003e\n\u003cstrong data-start=\"2438\" data-end=\"2466\"\u003eNVIDIA G-Sync Compatible\u003c\/strong\u003e – Ultra-fluid gaming performance with supported devices\u003c\/li\u003e\n\u003cli data-start=\"2525\" data-end=\"2604\"\u003e\n\u003cstrong data-start=\"2527\" data-end=\"2550\"\u003eAI Gaming Optimiser\u003c\/strong\u003e – Automatically adjusts settings based on game type\u003c\/li\u003e\n\u003cli data-start=\"2605\" data-end=\"2669\"\u003e\n\u003cstrong data-start=\"2607\" data-end=\"2622\"\u003eDolby Atmos\u003c\/strong\u003e – Immersive multi-directional surround sound\u003c\/li\u003e\n\u003cli data-start=\"2670\" data-end=\"2742\"\u003e\n\u003cstrong data-start=\"2672\" data-end=\"2688\"\u003eAI Sound Pro\u003c\/strong\u003e – Adaptive sound balancing for dialogue and effects\u003c\/li\u003e\n\u003cli data-start=\"2743\" data-end=\"2810\"\u003e\n\u003cstrong data-start=\"2745\" data-end=\"2775\"\u003eObject Tracking Sound Lite\u003c\/strong\u003e – Audio follows on-screen action\u003c\/li\u003e\n\u003cli data-start=\"2811\" data-end=\"2883\"\u003e\n\u003cstrong data-start=\"2813\" data-end=\"2840\"\u003eSmartThings integration\u003c\/strong\u003e – Connect and control smart home devices\u003c\/li\u003e\n\u003cli data-start=\"2884\" data-end=\"2956\"\u003e\n\u003cstrong data-start=\"2886\" data-end=\"2911\"\u003eSamsung Knox Security\u003c\/strong\u003e – Multi-layer protection for personal data\u003c\/li\u003e\n\u003cli data-start=\"2957\" data-end=\"3039\"\u003e\n\u003cstrong data-start=\"2959\" data-end=\"2984\"\u003eOne UI Tizen Smart TV\u003c\/strong\u003e – Easy access to apps, streaming and recommendations\u003c\/li\u003e\n\u003cli data-start=\"3040\" data-end=\"3106\"\u003e\n\u003cstrong data-start=\"3042\" data-end=\"3062\"\u003eSolarCell Remote\u003c\/strong\u003e – Eco-friendly remote with light charging\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54208810516826,"sku":"QE77S85HAEXXU","price":3699.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7452\/8090\/files\/uk-oled-s85h-qe83s85haexxu-552303134_dc0613a8-ad64-4ab7-9f78-4fc5c80295c0.webp?v=1779974315","url":"https:\/\/callaghanselectrical.com\/products\/samsung-s85h-77-oled-4k-vision-ai-smart-tv-2026-qe77s85haexxu","provider":"Callaghans Electrical IE","version":"1.0","type":"link"}