Samsung S90F 55" 4K OLED Smart TV (2025) | QE55S90FAEXXU

Product Information

At Callaghan Electricals, we know that a premium OLED TV should deliver more than just incredible picture quality — it should create a truly immersive entertainment experience that feels smarter, sharper, and more cinematic every time you switch it on. The Samsung OLED TV is built to do exactly that, combining cutting-edge AI processing, breathtaking OLED visuals, powerful cinematic sound, and advanced gaming performance in one beautifully refined design. Whether you’re streaming your favourite series, enjoying live sport, or diving into next-generation gaming, this TV is designed to elevate every moment on screen.

Powered by Samsung’s advanced NQ4 AI Gen3 Processor, this is one of the brand’s smartest 4K processors yet, designed to bring the very best out of everything you watch. Using an impressive 128 neural networks, it intelligently analyses each scene in real time and optimises brightness, depth, contrast, motion, sound, and resolution to create a truly exceptional 4K viewing experience. This powerful AI engine ensures every frame looks more refined and more lifelike, whether you’re watching high-speed action, cinematic drama, or everyday TV. The result is enhanced clarity, improved detail, and a more immersive sense of realism across all your entertainment.

4K AI Upscaling Pro further enhances the experience by transforming content from virtually any source into beautiful near-4K quality. This means even older shows, live broadcasts, and non-4K streaming content can appear sharper, cleaner, and more vibrant. Samsung’s OLED HDR+ technology then takes visual performance to the next level, delivering pure blacks, bold contrast, vivid highlights, and impressive depth in every scene. Bright areas look more brilliant, darker scenes reveal more hidden detail, and overall picture quality remains rich and impactful even in varying lighting conditions. Combined with PANTONE Validated colour accuracy, every shade appears natural, balanced, and true to life for a more authentic and premium viewing experience.

The Samsung OLED TV also delivers outstanding sound to match its picture performance. Dolby Atmos creates rich, cinematic surround sound that fills the room and adds greater dimension to everything you watch. Object Tracking Sound Lite enhances this effect by helping audio follow the movement on screen, so action feels more realistic and immersive. Whether it’s a fast-paced chase scene, a live concert, or a major sporting event, the sound feels more connected to what’s happening in front of you. Samsung Q-Symphony adds another layer of immersion by allowing compatible Samsung soundbars to work together with the TV’s built-in speakers, creating fuller, richer, and more powerful sound throughout your living space.

For sports fans and film lovers, AI Motion Enhancer Pro keeps fast-moving scenes looking smooth and sharp, helping preserve fine detail during rapid action. This makes it ideal for everything from football matches and motorsport to blockbuster films packed with motion and visual effects. Gamers will appreciate the exceptional responsiveness of Motion Xcelerator 144Hz, which supports ultra-smooth gameplay with reduced blur and more fluid on-screen movement. This high refresh rate makes the TV an excellent choice for competitive gaming and next-gen console performance, helping you enjoy sharper reactions, smoother visuals, and a more engaging experience overall.

The sleek LaserSlim Design gives the TV a sophisticated, ultra-thin profile that blends beautifully into modern living spaces. Its minimalist styling makes it a striking centrepiece whether mounted on the wall or placed on a stand, while still keeping the focus firmly on the stunning OLED display. Beyond entertainment, the TV is powered by Samsung’s intuitive Tizen OS platform, giving you personalised app recommendations and easy access to popular streaming services. Samsung Gaming Hub adds the flexibility of cloud gaming without the need for a console, while SmartThings integration turns the TV into a central control point for compatible smart home devices, bringing added convenience and connectivity to everyday life.

Samsung also includes thoughtful eco-conscious design with the SolarCell Remote, which charges via indoor light or USB-C, reducing the need for disposable batteries. This makes the TV not only more convenient to live with, but also a more sustainable choice for modern households. With its combination of advanced AI-powered 4K upscaling, OLED HDR+ picture performance, immersive Dolby Atmos audio, ultra-smooth gaming support, and smart home integration, the Samsung OLED TV is a truly premium entertainment upgrade designed to deliver exceptional performance in every category.

Features and Benefits

• NQ4 AI Gen3 Processor – Our smartest 4K processor optimising picture and sound with 128 neural networks.
• 4K AI Upscaling Pro – Upscales all content to stunning 4K Ultra HD regardless of original format.
• OLED HDR+ – Bright highlights and true blacks for exceptional contrast and lifelike visuals.
• Dolby Atmos with Object Tracking Sound Lite – Immersive cinematic sound that follows on-screen action.
• LaserSlim Design – Ultra-thin profile and minimal bezel for a sleek, modern look.
• AI Motion Enhancer Pro – Smooths fast-moving scenes for clear, sharp motion.
• Motion Xcelerator 144Hz – Ultra-smooth gaming motion up to 144Hz for next-gen consoles.
• PANTONE Validated – Industry-leading colour accuracy certified by Pantone.
• Samsung Q-Symphony – Seamless audio harmony between TV speakers and soundbar.
• Smart TV powered by Tizen OS – Tailored app recommendations and seamless streaming.
• Samsung Gaming Hub – Play thousands of games without a console.
• AI Sound Pro – Audio adapts intelligently to content and room environment.
• Samsung TV Plus – Thousands of free TV shows and movies, anytime.
• OLED Technology – Pure blacks and bright highlights from individually controlled pixels.
• Samsung Knox Security – Multi-layer protection for your personal data.
• SmartThings Integration – Control all your smart home devices directly from your TV.
• Real Depth Enhancer – Adjusts foreground contrast for natural depth perception.
• Auto HDR Remastering Pro – Converts SDR content to HDR-like quality.
• AI Auto Game Mode – Automatically optimises game settings by genre.
• Game Bar – Easy access to advanced gaming settings and modes.
• SolarCell Remote – Charges via indoor light or USB-C; no disposable batteries needed.
• Slim Fit Wall-Mount Compatible – Mount your TV near-flush to the wall.
• FreeSync Premium Pro – Reduces screen tearing and stuttering for HDR gaming.
• Multiple Voice Assistants Built-in – Control your TV with Bixby or Alexa voice commands.
• Samsung Health – Home workout companion with fitness tracking.
• Additional Features – HDR10+, Filmmaker Mode, Adaptive Sound, Web Browser, Ambient Mode, Apple AirPlay, VRR, Dynamic Black EQ, Surround Sound, MiniMap Zoom, HGiG, Anynet+ (HDMI-CEC), Eco Sensor, Auto Power Saving, and more.